Microsoft is reported to be in the process of releasing an ad-supported version of the popular Internet Explorer browser. There are several reasons why Microsoft is implementing a non-intrusive browser with advertising on it, one of which being that Google is selling AdSense revenue to third party advertisers, and Google is attempting to pull advertisements from other websites to promote its own. The assumption is that IE will generate more revenue than Safari, so advertising will become a must for all Internet browsers. This would put pressure on Microsoft to change the way it supplies web content to its users, resulting in users receiving a thinned down version of the web site. Not only would Microsoft force Google to stop writing its own ads, but Microsoft would make it so Safari has less content than Google. The changes are said to be akin to losing half of a webpage, which is actually much worse than Google’s earnings have been over the past year. Think about this in 2020.
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